The minimalist lifestyle. Is it a trend or a return to our roots?
Historically, African Americans have skillfully done more with less from being labeled as property while enslaved to being denied access to property when freed.
It’s something that many of us can’t even begin to fathom in the 21st century. With a combined $1.3 trillion in annual buying power, African Americans are a far cry from the days of clothing selections being dictated and allotted by slave masters. Post-slavery, African Americans had limited access to department stores and retail centers due to segregation. Nowadays many of us have enough shoes to last Monday through Friday along with a few backup pair.
This “growth” definitely spurs questions. Why has a people who collectively survived with the bare minimum – i.e. crude living quarters and limited food choices – evolved to become one of the most sought after consumer bases? It definitely makes you go hmmmm….especially in light of black Americans having the highest poverty rates, according to the United States Census.
In the last decade, one movement that has gained traction has been the “black minimalist movement.” Notwithstanding the “black,” minimalism is a push for a simpler, less cluttered lifestyle. Whether it’s being debt-free, embracing a vegan diet or setting clear personal goals, the idea of taking more control over life choices means freedom for those who are disciplined enough to incorporate minimalism into their daily routines.
Influencers such as Black Minimalists, @brownkids, The Afrominimalist and others use blogs, podcasts and social media posts to encourage others to re-evaluate their habits and opt for the type of simplicity that empowered past generations to persevere.
In an era of economic uncertainty, minimalism may become the involuntary norm. Having to shelter-in-place has given many households time to think about what is really necessary. Raise your hand if you have cleaned out at least one closet while you were bored at the house.
Typically clean closets mean more space for new goods. However, in this era of panic (and boredom) shopping, a lot of “stuff” is now less available on store shelves. With the exception of maybe…toilet paper…perhaps we are all learning that there are some things we can live without.
–Sojourner Justice
